Legal
Privacy Policy
Last updated: 25 July 2026
Your privacy matters to us. This policy explains what personal information we collect when you use our website or place an order, how we use it, and the rights you have over your data under UK data protection law (UK GDPR and the Data Protection Act 2018).
Who We Are
Elite Drive UK is the trading name of a sole trader business based in the United Kingdom. We are not a limited company and we are not VAT registered.
- Proprietor: William Paul Jones
- Business type: Sole trader (not VAT registered)
- Business address: 61 Heol Ty Aberaman, Aberdare, CF44 6LP
- Email: [email protected]
Because we are not VAT registered, no VAT is added to our prices — the price you see is the price you pay. You can contact us any time at [email protected].
Information We Collect
- Order & contact details — your name, email address, delivery address and phone number when you place an order or get in touch.
- Payment information — card payments are processed securely by our payment provider. We never see or store your full card details on our systems.
- Account details — if you create an account, the email address and password you choose (passwords are stored encrypted).
- Usage data — basic technical information such as your browser type and pages visited, collected through cookies to help the site work and improve.
How We Use Your Information
- To process and deliver your orders and send you order updates.
- To respond to your enquiries and provide customer support.
- To manage your account and keep our website secure.
- To meet our legal and accounting obligations.
We only send marketing emails if you have asked us to, and you can unsubscribe at any time.
Sharing Your Information
We share your details only with the trusted partners needed to run our store — for example our payment provider, delivery and fulfilment partners, and email provider. We never sell your personal data to anyone.
How Long We Keep It
We keep order and account information for as long as needed to fulfil your order and meet our legal obligations (for example, tax records are kept for six years), after which it is securely deleted.
Your Rights
You have the right to access the personal data we hold about you, to ask us to correct or delete it, and to object to certain uses. To exercise any of these rights, just email us at [email protected]. You also have the right to complain to the UK’s Information Commissioner’s Office (ICO) at ico.org.uk.